Conversion Rate Optimization (CRO)
You know those websites with a flashy intro page? They don’t work. Your site should be beautiful, but more importantly, it should be designed to drive people to
take action. We test your site and use proven scientific methods to make your website a better tool to market your company.
One of the problems with flashy websites is that increasingly people who search the web have short attention spans. They aren’t wowed by fancy graphics, instead they look for the “skip intro” button so they can get to the information they want. You have probably done this yourself when visiting a local restaurant’s website.
The other big change is usually a lack of what we call, CTAs. Websites usually have quite a bit of information, but don’t prioritize the result that the business wants. If you want your customer to call you, then your phone number should be prominent and always visible.
Need help converting your website visitors into customers? Speak to one of our CRO Designers today, and we’ll get started right away.